Pagination is still the most popular way to load new items on a website because it ships by default in almost every single e-commerce platform. However, usability tests sessions found “Load more” buttons combined with lazy-loading to be a superior implementation, resulting in a more seamless user experience. We found that infinite scrolling can be downright harmful to usability — in particular, for search results and on mobile. However, it’s not black and white, because the performance of each method varies according to the context of the page.
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