How to Start a Home Staging Business Without Investing in Furniture

In the current real estate market, owning a home staging business is a wise decision. It has been proven over and over again that home staging sells homes quicker and for more money than non-staged homes. The problem is that lots of people wanting to get into staging hesitate or simply can not afford to invest so much money upfront in staging furniture.

However, you do not have to spend an arm and leg buying high-ticket furniture items in order to begin your staging company. This actionable guide will walk you through how to start a staging business successfully on day one without buying any furniture.

Research and Plan Your Business

Research and planning are very important for any business to start. Home staging is no exception. Firstly, do some homework on the local real estate market and research the demand for staging.

Know whether it is real estate agents, homeowners, or property developers you are targeting to be your clients. Would you serve luxury, mid-tiered, or vacation homes? Is there a good buyer’s market in your area for staged properties?

Once you know your market, get to work on a well-formed business plan. Depending on where you are with your business, it may make sense for you to map out all of your services, also potentially a pricing structure and possible marketing strategies. The catch is to uncover a way to begin your staging business without first having the expensive costs of purchasing furniture.

For example, renting staging furniture provides a malleable answer to stage every home without holding onto inventory. Thorough market research supported by your business plan is the key to building a house staging company on solid footing, which prevents you from investing too much too soon.

Build a Network with Furniture Rental Companies

A frequent question of people who may consider a home staging business is, “Where do home stagers get their furniture? The silver lining is that you do not have to buy all the furniture for staging separately ahead of time.

Building strong relationships with local furniture rental companies can give you access to a large selection of modern, high-quality furniture. Most rental companies offer special home staging packages.

Through these packages, you can rent items that suit the style, size, and target market of your property. Renting is budget-friendly and allows you to trade out styles based on the property you are staging.
Whether your property is a modern condominium or a quaint family home, you can put together a display that attracts the most likely buyers. From a financial standpoint, renting staging furniture costs a fraction of what you would spend compared to storing or purchasing inventory outright.

The cost of renting home furniture for staging depends on the scope of the project, but many rental companies offer affordable monthly rates, making it a sustainable option when starting a home staging business. By partnering with companies like HolmeStage, you can access a wide selection of furniture while focusing on the creative and marketing side of your business.

Utilize Virtual Staging

As technology advances, so does the home staging industry. Virtual staging has become a powerful tool for home stagers, especially when dealing with properties that are either vacant or difficult to stage physically.

Virtual staging allows you to add digital furniture to photos of empty rooms, transforming them into beautifully staged spaces without ever moving a piece of furniture. Virtual staging offers several benefits when you’re starting out. First, it’s cost-effective. You don’t have to spend money on renting or purchasing furniture.

Additionally, it allows for quicker turnaround times, meaning you can stage more properties in a shorter period. For homes that don’t have any furniture or for clients who want to see various design options, virtual staging provides an easy way to show a space’s full potential.
One thing to keep in mind is that virtual staging requires high-quality images and sophisticated design software. Many professional stagers either collaborate with virtual staging companies or invest in software to create realistic and appealing designs.

Another benefit of virtual staging is that it allows you to be on the cutting edge of home staging technologies and be at the forefront of what’s trending. This allows you to capture a market that may be more inclined towards smart homes or homes heavy with technology.

Offer Consultations and DIY Staging Guidance

With how to start a staging company, another way to build your business without a heavy upfront investment in furniture is by offering home staging consultations and DIY guidance to homeowners.

Not every homeowner is looking to stage their home with rental furniture fully, but they may still need professional advice on how to present their space to potential buyers.

Consultation services involve visiting the home, assessing its strengths and weaknesses, and providing homeowners with actionable advice on how to arrange their existing furniture, declutter, and make minor upgrades.

With a well-trained eye, you can make a significant impact by simply guiding homeowners through a DIY staging process, maximizing their home’s appeal without requiring new furniture. You can also offer virtual consultations, in which clients send you photos or video tours of their homes and you provide them with a detailed action plan.

This service allows you to help clients even if they are outside your local area, expanding your reach and portfolio. HolmeStage can support you by providing the tools and guidance needed to streamline the consultation process and deliver effective results for your clients.

Build a Portfolio and Market Your Business

In the early stages of your house staging business, building a strong portfolio is crucial. You don’t need dozens of properties to start; focus on quality over quantity. Document the transformations of the homes you stage, taking high-quality before-and-after photos.

If you’re utilizing virtual staging, include those photos in your portfolio as well. Showcase your work on your website, social media platforms, and real estate staging networks.

Marketing your home staging business requires consistency and creativity. Use platforms like Instagram and Pinterest to reach homeowners and real estate agents. Create a visually appealing brand that highlights your unique services, whether it’s furniture staging or virtual staging.

Networking with local real estate agents can also be a powerful tool for growing your business. Agents often need reliable stagers to help sell properties faster, and having connections in the industry can provide a steady stream of clients.

HolmeStage can assist in getting your business noticed by providing marketing support, including tips on social media strategies and building an online presence that reflects your expertise.

Consider Purchasing Staging Furniture Gradually

While renting house staging furniture is a great way to start your business without significant upfront investment, there may come a time when purchasing your own staging furniture becomes a cost-effective option. As your business grows and you secure more clients, owning your furniture can help reduce ongoing rental costs.

Start small by purchasing versatile pieces that can be used across multiple properties. Focus on neutral furniture and décor that can appeal to a wide range of buyers and fit various styles of homes. Over time, you can expand your collection to include more specialized pieces, allowing you to stage multiple homes simultaneously.

The decision to buy staging furniture should be made after evaluating your cash flow and client demand. Renting gives you flexibility when you’re just starting out, but ownership might make sense as your business scales.

HolmeStage offers rental packages for businesses at all stages, so whether you choose to rent or purchase, you have access to the furniture you need to create stunning spaces.

Ready to Launch Your Home Staging Business? Start Transforming Spaces Without the Upfront Costs!

Starting a home staging business without investing in furniture is not only possible but can be a strategic and cost-effective way to enter the market. By partnering with furniture rental companies, utilizing virtual staging, offering consultations, and gradually building your portfolio, you can create a thriving home staging business with minimal upfront investment.

HolmeStage is here to support you every step of the way, offering a range of staging solutions that can help you deliver impeccable results for your clients.

Whether you’re just starting a home staging business or looking to expand your services, there are endless possibilities for creating beautiful, sellable spaces without owning a warehouse full of furniture.

Take advantage of rental partnerships, explore new technologies like virtual staging, and grow your business step by step. With the right approach, you’ll be able to transform homes and help clients sell properties quickly and profitably—without needing to invest heavily in home staging furniture from the start.

If you want to get started, call us at HolmeStage today to learn more and get started with launching your home staging business. Your home staging empire awaits!

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