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Adam Marsden
Adam Marsden

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💡 Smarter UX, AI-Powered Design & HTML in 2025

Unicorn Club Newsletter

Hey 👋

This week’s Unicorn Club is bursting at the seams with value—because wow, the community is really stepping up their content game for 2025!

From must-know UX strategies to mini front-end projects sure to sharpen your skills, there’s something here for everyone. Plus, we’ve packed in tips, tools, and of web design history (hint: it’s all about those iconic blue links).

Make a fresh brew ☕️ and dive into this action-packed edition—you don’t want to miss a thing.

Enjoy 🦄 - Adam at Unicorn Club.


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🧠 UX

To create more accessible outcomes, we need better design tools

Visual design tools can bias designers into less accessible results. So how can these tools help improve these outcomes?

Competitive advantage comes from seeing what nobody else can

A company operates in an ecosystem of opportunities, where competitive advantage can be won by “seeing what others are not even aware of.”

Best Practices for Usable and Efficient Data table in Applications

Tips and Insights to Create Intuitive, User-Centered Data Tables.

Designing for the Unexpected: Strategies for Error Prevention in UX Design

Predict what mistakes your visitors might make, and prevent them before they turn into problems.


🧑‍💻 Front-end

Top 5 Frontend Mini Projects You Must Try

If you're diving into frontend development, building these mini-projects is one of the best ways to practice your skills and enhance your portfolio.

Relatively New Things You Should Know about HTML Heading Into 2025

Not all of this is like absolutely brand spanking new just-dropped-in-2024 stuff. Some of it is, but generally it’s relatively new stuff that’s all pretty great.

Solo Development: Learning To Let Go Of Perfection

There’s a lot of freedom in working alone, and that freedom can be inspiring, but it can also become a debilitating hindrance to productivity and progress.

Sharing a Variable Across HTML, CSS, and JavaScript

Set a variable in Pug, then create an inline script which sets that variable for using in JavaScript and use setProperty to pass it to CSS.


Why Blue is the Most Popular Link Color 🔵

Ever notice links are almost always blue? The tradition dates back to early web browsers because blue contrasted well with the gray backgrounds of 90s interfaces. Plus, blue hues are highly visible even for individuals with red-green color blindness. A functional choice that became iconic!

Learn more →


🏎️ Performance

Tight Mode: Why Browsers Produce Different Performance Results

Chrome and Safari have implemented a “Tight Mode” that constrains which resources are loaded and in what order, but they each take drastically different approaches to it.

How To Interpret Data From Google's Chrome UX Report

Google CrUX data impacts search rankings, but it's not always clear how to read the data. Data is reported in different tools covering different time periods and website URLs.


🎨 Design

Three Questions I Ask Before Starting a New Design Project

Whether it’s an entirely new startup or just another initiative in an already productized tool, I always ask three core questions that help better draw the picture before I plunge into the work.

Apple Announced the MacBook Pro 19 Years Ago Today

Apple CEO Steve Jobs announced the MacBook Pro 19 years ago today at the 2006 Macworld Conference & Expo.

Design and (...), a look at design leaders taking on more responsibilities

For decades, design has been chasing to reach vertical parity with other organizations: Chief Technology Officer, Chief Product Officer, and now Chief Design Officer (CDO).


🛠️ Resources + Tools

Top 5 AI Tools For Designers

This collection of AI tools will be very helpful for all product designers.


🗓️ Upcoming Events

♿️ Building Accessible Experiences

February 25-27, 2025 - Virtual Conference

Join axe-con 2025, the world’s largest digital accessibility conference, for a unique experience focused on building, testing, and maintaining accessible digital experiences. Learn from 75+ expert presenters and connect with accessibility advocates and allies.

See Event →

🌐 Vue.js Nation Conference

January 29-30, 2025 - Virtual (Online)

The biggest Vue.js conference in the world, delivering quality education to the global community. Network with thousands of attendees and learn directly from the Vue.js Core Team and leading community experts.

See Event →

🧠 ConveyUX

February 25-27, 2025 - Seattle & Online

ConveyUX 2025 dates are set for February 25-27. We look forward to hosting our UX colleagues in-person in Seattle and virtually. Registration is open.

See Event →


🔥 Promoted Links

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Thanks for reading ❤️

Adam from Unicorn Club

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