Online form builders are an indispensable tool for businesses and organisations seeking to streamline data collection, gather feedback or manage registrations. Two strong contenders in this space include JotForm, known for its robust feature set and extensive template library, and GoGoForm, an AI-powered solution that seamlessly integrates with Google Forms. Below, we compare their standout features to help you decide which platform suits your needs best.
1. Approach and Speed
GoGoForm
- Focuses on AI-powered instant generation, producing a fully functional form in just seconds.
- Simply type out what you need—“I’d like a survey for our upcoming event”—and it automatically creates all the relevant questions, ready to be copied into your Google account.
JotForm
- Renowned for its drag-and-drop interface and a broad range of form templates.
- Creation is generally fast, but manual. You’ll handpick form elements, design aspects and advanced features (like conditional logic) from scratch.
2. Design and Customisation
JotForm
- Boasts an expansive template library to kickstart your form-building process, allowing you to customise colours, fonts and layouts.
- Offers more intricate design controls, including the ability to insert widgets and create complex multi-page forms.
GoGoForm
- Generates forms that adhere to the familiar Google Forms interface, so you can quickly tailor the colour scheme, add descriptions or tweak question types.
- May feel less UI-rich compared to JotForm, but for many, the simpler layout is a plus—especially if you prefer minimal fuss or are already comfortable with Google’s design.
3. Integration and Ownership
One of GoGoForm’s main benefits is how it integrates directly with Google. Once generated, your form is saved to your Google account, meaning you fully own it—no extra logins or platforms required. This is a significant advantage if your team uses Google Workspace tools (Docs, Sheets, Slides) on a daily basis.
JotForm, by contrast, operates as a standalone platform. It does integrate with popular services like Slack, PayPal and Mailchimp, but doesn’t directly deposit forms into your Google Drive. Instead, you’d typically share or embed your JotForm through its own links or via third-party integrations.
4. Pricing and Value
JotForm
- Offers a free plan with limited monthly form submissions and branding constraints.
- Paid tiers unlock more advanced features, higher submission limits and advanced customisation. Depending on your usage, the monthly fees can climb if you require more capacity or team-based collaboration.
GoGoForm
- Provides a free plan allowing up to 10 forms per month with 5 questions each, perfect for smaller projects or occasional usage.
- Upgrading to Pro at $9.95 per month grants you 100 forms with unlimited questions, making it less than half the price of many comparable tiers on other platforms.
5. Advanced Features
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JotForm:
- Known for its conditional logic, PDF generation and advanced form calculations.
- Supports file upload fields, payment gateways and numerous third-party integrations.
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GoGoForm:
- Leverages AI to save you a significant amount of time in the initial build process.
- Focuses on the essentials, but doesn’t yet offer file/image upload or advanced logic settings. These features are in development, so keep an eye out for future updates.
6. Choosing the Right One
If you require sophisticated customisation, advanced logic flows or an extensive library of pre-made templates, JotForm might be your best bet. It’s also handy if you need to incorporate payment fields, collect file uploads or run complex surveys across various departments.
However, if you prefer a quick, lightweight approach that meshes effortlessly with Google’s ecosystem, GoGoForm stands out. Its AI instantly generates forms, giving you the convenience of minimal set-up—perfect for teams who want to get straight to collecting responses. With a budget-friendly Pro plan, GoGoForm can also be a more economical choice if you’re conscious of costs or if you’re handling many smaller forms every month.
Ultimately, your decision comes down to how often you build forms, the complexity you require and how important Google integrations are to your workflow. Both platforms can gather data effectively, but each has its own strengths—from JotForm’s robust suite of features to GoGoForm’s lightning-fast AI form creation. Whichever route you take, you’ll be well-equipped to simplify data collection and make the most of your online forms.
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