Last year, we wrote about what to expect when starting a LinkedIn newsletter in 2024, just as Planet Argon launched a newsletter for Maintainable Podcast. A lot has changed since then. Some things worked better than expected, some fell flat, and LinkedIn has rolled out a few updates along the way.
So, if you’re thinking about launching a LinkedIn newsletter in 2025 — or wondering if it’s still worth it — here’s what you need to know.
Are LinkedIn Newsletters Still Worth It in 2025?
Short answer: It depends on what you want out of it.
If your goal is to build brand visibility, spark conversations, and grow your presence on LinkedIn, then yes — it’s still a solid tool. LinkedIn continues to push newsletters into people’s feeds, and if your audience is active on the platform, you can build up a subscriber list faster than you would with a regular email newsletter.
But if you’re hoping to own your audience, collect emails, and have full control over how you reach people, LinkedIn still isn’t the best option. Your subscribers belong to LinkedIn, not you. And if LinkedIn ever changes its algorithm (which it probably will), your reach could take a hit overnight.
If you’re okay with playing by LinkedIn’s rules, a newsletter can be a great way to get in front of more people. But if you want more control, pairing it with your own email list is a smarter long-term play.
What’s New for LinkedIn Newsletters in 2025?
LinkedIn has made some tweaks, but the core experience is still the same. Here are a few key updates:
Better discovery tools — LinkedIn now shows newsletters in search results more often, making it easier for new people to find yours.
More customization options — You can now tweak the layout and branding a little more to match your style.
Auto-follow is stronger — When someone subscribes to your newsletter, they automatically follow your LinkedIn page (which helps with visibility).
Still no email access — If you were hoping LinkedIn would finally let you export your subscribers’ emails… nope.
What We Learned from Running a LinkedIn Newsletter for a Year
At Planet Argon, we launched a LinkedIn newsletter last year to see if it could help grow the audience for our podcast, Maintainable.fm. Here’s what we found:
What Worked
✔️ We gained new listeners — Some subscribers did check out the podcast, which was a win.
✔️ It was easy to grow — LinkedIn automatically invites your connections to subscribe, so we got a decent number of followers fast.
✔️ Posts got more engagement — Newsletter posts tended to get more likes and comments than regular LinkedIn posts.
What Didn’t Work
❌ No email control — We couldn’t follow up with subscribers outside of LinkedIn.
❌ Limited analytics — The insights weren’t detailed enough to tell us how many readers actually became listeners.
❌ Time investment — Writing, designing, and posting took effort, and the return wasn’t huge.
Strategies for Maximizing Engagement
If you’re going to start (or keep running) a LinkedIn newsletter in 2025, engagement is key. Otherwise, it’s just another post lost in the feed. Here are a few ways to keep people reading, commenting, and coming back for more:
Write for skimmers, not just readers
Most people won’t read every word of your newsletter — so make it scannable. Use:
✔ Bullet points (like this!)
✔ Short paragraphs
✔ Bold text for key takeaways
Keep it real (and avoid sounding robotic)
People scroll past generic, corporate-sounding content. The more human and conversational you sound, the better. Share stories, insights, or even lessons from failures. Readers connect with real experiences, not just polished “expert advice.”
Leverage LinkedIn’s auto-follow feature
When someone subscribes to your newsletter, they now automatically follow your page — so make sure your LinkedIn page is active and engaging. More followers = more reach.
Cross-promote everywhere
Don’t let LinkedIn’s algorithm decide your reach. Share your newsletter:
- On your website (e.g., “Read our latest issue on LinkedIn”)
- In your email signature
- In other social media posts
- In relevant LinkedIn groups (if it makes sense for the audience)
End with a strong CTA
Every newsletter should guide your audience to do something next:
- Comment with their thoughts
- Visit your website or listen to your podcast
- Share with their network
- Click a link to learn more
Make it easy and clear — otherwise, people will just scroll on by.
Should You Start a LinkedIn Newsletter in 2025?
If you’re considering it, ask yourself:
- Is my audience already active on LinkedIn? If yes, a newsletter could be a great way to reach them.
- Do I want control over my email list? If yes, then LinkedIn alone isn’t enough — you’ll need another email platform.
- Do I have the time to create consistent, high-quality content? If no, a LinkedIn newsletter might just become another thing on your to-do list that doesn’t get the results you want.
How to Make a LinkedIn Newsletter Work for You
If you do decide to go for it, here’s what will help:
✅ Keep it short and valuable — Nobody wants a 1,500-word newsletter in their LinkedIn feed. Get to the point.
✅ Use strong visuals — Posts with images or graphics tend to perform better.
✅ Have a clear CTA — Tell readers what you want them to do next (visit your website, listen to your podcast, download something, etc.).
✅ Promote it elsewhere — Don’t just rely on LinkedIn’s algorithm. Share your newsletter on other social channels and your website.
Final Thoughts: Is It Worth It?
For us, the LinkedIn newsletter is not a game-changer. It helped grow our visibility on LinkedIn, but it didn’t replace the need for our own email list or other marketing efforts.
LinkedIn newsletters can still be a great tool in 2025, but they’re not a magic bullet. The key is using them strategically — as part of a larger marketing plan, not the whole thing.
Are you running a LinkedIn newsletter? What’s working (or not working) for you? Let’s compare notes in the comments.
Top comments (0)