Bucket and LaunchDarkly help you increase engineering velocity and ship with confidence using feature flags.
How are we different?
This post will give you an overview of how we at Bucket are different and which platform is best for you.
TL,DR
LaunchDarkly is great for B2C companies. Bucket is for B2B SaaS products.
If you're in B2C, you'll see the value of LaunchDarkly's A/B experimentation tools and insights.
If you're in B2B, we're focusing on a simpler solution with the core features of LaunchDarkly.
We focus on B2B — it makes the product simpler.
How Bucket is different from LaunchDarkly
We're designed for B2B
Bucket and LaunchDarkly do what you expect a feature management tool to do: help you roll out new features - gradually and without risk.
We both offer what you need to manage feature flags and test features.
This includes:
✓ targeting rules
✓ segmentation
✓ environments
✓ percentage rollouts
✓ kill switches
✓ feature toggles
✓ data warehouse integrations
Because we focus on B2B, we only have features that make sense. We talk about companies. LaunchDarkly calls them "Contexts."
Pricing is simple and predictable
Our pricing is based on Monthly Tracked Users (MTUs). A MTU is a unique end-user who has sent at least one event to Bucket monthly. This makes budgeting more predictable.
We both provide unlimited apps, environments, seats, and metrics, while LaunchDarkly's pricing model is based on a combination of Contexts, service connections, and experimentation keys.
Example
You're rolling out new features to your web app, Android app, and iOS app with React, Javascript, Node.js, and Ruby SDKs. During that month, each device had 5k users who visited an average of 3 times across all the devices. You also collected feature adoption metrics for features accessed by 12k users — congrats btw!
This is how much it would cost on each platform:
| Bucket | LaunchDarkly | ||
|---|---|---|---|
| Pro plan (10k MTUs included) | $100 | Context: Microservices | $36 |
| Extra 25k MTUs | $120 | Context: Environments | $36 |
| Service connections | $360 | ||
| Experimentation keys | $39 | ||
| Monthly cost | $220 | Monthly cost | $471 |
In the end, Bucket costs 53.2% less.
Disclosure: This scenario only covers the publicly available pricing for LaunchDarkly. Data export events and larger volumes of Contexts, service connections, and experimentation keys have no listed pricing.
It's simpler to use
As product engineers, we deserve developer tools that inspire us to build better products.
To quote Thomas Paul Mann, CEO at Raycast:
If you want to build top software, you have to surround yourself with top software to experience it every day.
— Thomas Paul Mann, Co-founder and CEO of Raycast on linear.fm
At Bucket, we're inspired by products like Clerk and Linear, and fuel this in our product. We've removed features to keep it simple and polish the details.
Recap
Bucket and LaunchDarkly both do feature management.
How are we different? LaunchDarkly is great for B2C companies. We focus on B2B.
From our perspective, this makes things simpler — the product, the pricing, the developer experience — and so it does for our customers.
Samy Pessé, Co-Founder at GitBook, puts it simply:
We switched from LaunchDarkly to Bucket to get feature management that is opinionated and optimized for shipping features to B2B SaaS customers.
Samy Pessé, Co-founder, GitBook — Repost this
Over to you! If you're working on a B2B SaaS product, go to bucket.co, give it a spin, and let us know what you think @bucketdotco on X.
We're eager to have your feedback on the product!
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