We talk a lot about engaging customers through executing adroit steps within the websites but there is a whole world outside where you seriously need to pay attention to engage your customers. We usually miss on these opportunities to fancy our conversion rates. As a merchant, you will have to create an environment both internally and externally to lure and engage your customers. The amalgamation of internal strategies and external set of tactics would lead you the ultimate goal, i.e., CONVERSION.
Before your brand steps ahead for customer acquisition, make sure that you put everything from proper navigation to promotional drives right on the places. Your perfection motivates and upgrades the customer’s state of mind. It is this mind which you have to conquer. Make sure that you are prepared to give them a fantastic shopping experience.
Methods to Arrest your Customers’ Attention and Steer their Loyalty
Utilize Social Media: Don’t Undermine Them
If you believe that Social Media is merely a platform and nothing more than that, you really need to appoint a good brainwasher. The moment you change your mindset about them, the very moment you will reach your personal peak. About one-third of Earth’s population is registered on some or the other social media. If the purpose was only to connect, they could have done it on tel exchanges and mails. There is so much more to the social media. Social media has become a dominant medium through which you can carry out your complete business or use them as a promotional vehicle for your store.
Why do we follow the pages of Nike, Adidas, Levis, and other brands? Our conscious minds check the latest collections and our subconscious minds want us to be helped by these brands in some way.
Work on these elements to engage your customers through social media.
• Create lucid and unique contents and try to reflect them to everyone.
• Feature or tag your followers in your content. This also helps in building a personalized relationship.
• Check social accounts of your followers and deduce what they like. You can gift them customized products based on their likeability. This would create a beautiful bridge of care between you and them.
• Go live and talk to them. You can carry out Q&A sessions with your followers.
• Ask for feedback, suggestions, and ideas and don’t forget to credit them.
Use Emails: The Primitive Engaging Tool
The fast rated world might fail to check the social media accounts but they can’t afford to miss the emails. Email marketing is known to generate the highest return on investments. Mail contents with promotional schemes and activities have managed to seize my attention. My email inbox has 100s of promotional schemes. Why am I astounded by such promotions?
Let’s explore the reasons:
• They convey the exact values of their messages through their subjects. Subjects are so catchy and valuable that I can’t trash them.
• Their contents are personalized and coherent. Their messages target the individual preferences and that again lure me to stick to them.
• Their emails are targeted based on the demographics and are segmented in such a way that they target the customers’ requirement.
• Their emails have a quick call to actions. I don’t have to navigate like a headless chicken to move a step ahead.
If you plan to engage your customers through email marketing, make sure that you follow these steps to make it a successful venture.
Offer Gift Cards: Treat Them As Promotional Drivers
You can draw customers attention to your website— or get them to spend more than they would have otherwise wished to with the help of gift cards.
Why are gift cards important? The explanation lies in the word “gift”. Gifts are the substances which have proven their potency in elating the recipients. Similarly, offering gift cards to your users would mean it to them that you care about them and their companions, and you consider them as building blocks of your business.
You can seriously engage your customers by creating gift cards giveaways or by setting some targets like a few units gift card for every 50 units of money they spend, a good unit of gift cards for every 100 units they spend, and so on. You must be quizzical about how gift card engages customers?
Here is how it plays a role of significant assister for engagement and conversion.
• It engages the last-minute buyers who either procrastinate or miss out on the perfect timing of the purchase. E-gift cards are immediately emailed to the recipient, right on the occasion.
• It engages those shoppers who go through gifting dilemmas. Not all have good selection sense and not everyone like the gifts which make no sense to them. Gift cards eradicate both the problems at one stroke.
• It engages those shoppers who find gifting a tedious job. Some have a good gifting choice but find it too boring to navigate through countless websites. Gift cards don’t exploit their cerebrums and time.
• It engages those buyers who have come to redeem the value stored in the cards. Gift cards, 60 times out of 100 purchases propel the customers to spend more than the stored value.
• It engages those customers who have never visited your website. Just to redeem their values, they would definitely step into your website. Who knows, if you manage to satisfy them, they would become a loyal client?
You can reap the advantages of gift cards by using the enhanced form of extension i.e., Gift Card Solution for Magento 2 developed by highly skilled force of M-Connect Media.
Communicate: Become an Active Listener
Trade is not possible if your medium supports only one-way communication. You can’t afford to put your terms and conditions on the storefront. This has to be a two-way channel. Why is it so necessary? Active listening can help your customers feed you the perfect reviews. Active listening can promote customers’ engagement as you will gain their trust. The world is not impeccable, inevitable mishaps are bound to happen. Give them your ears, hear their grievances, and let them know that you exist to help them.
Here is how active listening helps:
• It helps in earning the trust and respect of your peers. This would project a great brand image. This, in turn, would compel the users to engage on your store.
• It also helps you to understand problems and you can later devise better solutions to them.
• It can help you diffuse conflicts and those customers who are hurt unintentionally.
Are you Ready to Engage Customers And Make Them Loyal?
To establish such a relation, you will have to work on building credibility. When you are able to deliver the authentic experience, you can easily appease your customers. Try to be consistent with them. By consistency, I mean to stress on making them feel important all the time. Building trust is the main pillar of any trade. When you see a decent growth in it, you will realize a massive surge in conversion.
If you need more helpto improve customer engagement, loyalty or retention rate, feel free to talk Mconnect Ecommerce Consultants anytime!!!
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