Google’s Page Experience Update is reshaping how websites rank by prioritizing user experience signals. If your site isn’t optimized for speed, mobile-friendliness, and usability, you risk losing rankings. Here’s what you need to know and how to prepare.
What is the Google Page Experience Update?
This update focuses on how users interact with your website, assessing factors like:
Core Web Vitals – Measures loading speed, interactivity, and visual stability.
Mobile-Friendliness – Ensures smooth browsing on smartphones and tablets.
HTTPS Security – Protects users with a secure connection.
No Intrusive Interstitials – Penalizes pop-ups that disrupt user experience.
How to Optimize for Page Experience
1. Improve Core Web Vitals
Use Google PageSpeed Insights to test site performance.
Optimize images, enable browser caching, and use a Content Delivery Network (CDN).
Minimize JavaScript and remove unnecessary code.
2. Ensure Mobile-Friendliness
Use Google’s Mobile-Friendly Test to check compatibility.
Implement responsive design for all devices.
Optimize touch elements and font sizes for easy navigation.
3. Enhance Website Security with HTTPS
Ensure your site uses SSL encryption.
Regularly update software and plugins to prevent vulnerabilities.
4. Eliminate Intrusive Pop-Ups
Avoid full-screen pop-ups that cover content.
Use user-friendly banners or delayed pop-ups instead.
How to Monitor Your Page Experience Score
Check Google Search Console’s Page Experience Report.
Track Core Web Vitals metrics in Lighthouse or Web.dev.
Regularly audit your site for UX issues.
Final Thoughts
Google’s Page Experience Update rewards sites that prioritize speed, usability, and security. By optimizing your site, you’ll improve rankings, user satisfaction, and conversions.
Need help improving your website’s page experience? Digi Carotene can optimize your site for better rankings and performance!
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