Forget DRY. Think DRY.
In software development, a core principle is DRY — Don't Repeat Yourself. If you find yourself repeating code or logic in your codebase, refactor it into a single, reusable component.
When marketing a developer tool, it's the opposite — Do Repeat Yourself.
Launch weeks, release notes, blog posts, customer stories, social posts…
You can launch a new feature many times and manage to reach people who either forgot, ignored, or just plain missed what you launched in the first times.
Launch. Repeat.
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