After two weeks of beta testing, I launched pre-registrations for my habit tracker app, Habit Card, on the Google Play Store. Pre-registration is a great way to generate interest and build anticipation before the official launch, and I wanted to make the most of it.
To incentivize users to sign up, I offered an exclusive deal: a 100% discount on the Lifetime plan, valued at $15, for all pre-registered users.
Thanks to this strategy, I was able to onboard 152 users through pre-registration alone. These users now form the initial base for my app, providing valuable feedback and creating momentum as I move toward scaling and promoting the app further.
Key Takeaways:
- Offer a strong incentive: The free Lifetime plan added a clear value proposition that encouraged users to act quickly.
- Build anticipation: Pre-registration helped create excitement around the app before its official launch.
- Engage with early users: This initial group of users is crucial for feedback and word-of-mouth promotion.
Pre-registration proved to be a win-win, as it helped me gain a solid user base while giving my audience something valuable in return. If you're launching an app, I highly recommend incorporating a pre-registration strategy with a compelling offer to attract early interest.
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