How to Make Corporate Social Media Videos That Actually Get Watched

As a social media manager, keeping the audience engaged with authentic and dynamic content is the ultimate challenge. Corporate audiences are especially tricky, so we need to make every second count. Here’s how I structure our video content to stand out.

1. Start with an attention-grabbing question or fact. The first few seconds matter, so I craft intros that pull the viewer in with a question that makes them curious or a surprising fact about the industry. Think of it as setting the stage for what’s to come.

2. Use stack videos to simplify complex ideas. One of my recent go-to strategies is using LivGen’s stack video tool for creating slide-by-slide explainers. This method is perfect for simplifying complex product features or ideas, and it also works great for “quick tips” videos where each slide addresses one tip. It’s visually dynamic and helps keep the audience’s attention, especially when paired with short, punchy text overlays.

3. Add a real-world application. After explaining a feature, I always show how it fits into a real-world context. This keeps the audience’s focus on the benefit rather than just the “what” of the product. Think about how each feature actually impacts the viewer.

4. Prioritize captions for silent viewing. Many users watch social media videos on mute, so I make sure each video is captioned. I use accessible language and large, readable fonts to keep the content clear.

Using stack video tools has transformed how we break down our product offerings. In the corporate world, engagement hinges on clear and concise communication, and tools like LivGen make it easy to build videos that get our audience’s attention while delivering real value.