Dub is an open-source link management platform.
Last January, the company had its first-ever launch week.
Below are some key takeaways — an overview of how and what Dub shipped this week.
tldr
- A launch week doesn't have to last 5 days.
- Day 1 may have the highest impact in terms of social engagement.
- Related: Pull in customers and partners as much as possible.
how Dub launched
announcements
Dub made three announcements:
For the announcements, Dub mostly applied two tactics:
- Publish one announcement per day on their blog
- Spread the news on Twitter/X
results
Day 1 - Tuesday January 14 - Introducing Dub Conversions
- Likes: 493
- Reposts: 70
- Impressions: 155K
Day 2 - Wednesday January 15 - Introducing Dub Webhooks
- Likes: 35
- Reposts: 11
- Impressions: 10K
Day 3 - Thursday January 16 - Unveiling Dub's new About page
- Likes: 11
- Reposts: 1
- Impressions: 2K
// Dub had a different approach on Day 3 and quoted their founder's original post.
keeping momentum
To wrap up this launch week, Dub also published a recap on their blog — and reposted it on their socials.
key takeaways
Some learnings from this launch week:
- If we define launch weeks as a week of announcing new features, they don't have to last 5 days though. Dub's launch week lasted 3 days.
- Day 1 had the most impact on social engagement, and Dub crushed it with 143.7K impressions.
- Related: Pull in customers and partners as much as possible. Dub may have reached this level of engagement because it featured partners like Stripe, Clerk, and Supabase.
- Post a recap of your announcements to keep the momentum going. This is good for SEO, and it could still reach people who either forgot, ignored, or missed them the first time.
That's a wrap!
Follow @launchweekdev on X for more insights.
We're tracking launch weeks across the industry for product discovery and inspiration.
Top comments (2)
While this may have an open source license, these sorts of web user tracking tools are still pretty creepy.
Some comments may only be visible to logged-in visitors. Sign in to view all comments. Some comments have been hidden by the post's author - find out more