DAM is the abbreviation of Digital Assets Management. Digital assets refer to all the content saved by the brand in digital format, such as advertisements, pictures, videos, documents, logos, brand guidelines, etc. The digital assets mentioned here are not digital currency, although digital currency is very popular now. In the era of information explosion, digital assets are the tools used by brands to reach the audience.
So, why do we need a management system (DAM) to handle these digital assets?
Because companies need to build brands.
In the past, brands didn’t need a system like this. But with the advent of the internet, brands are generating more content than ever before. For most companies, a digital asset management system has gone from a nice-to-have to a must-have. Today, marketers are dealing with more content streams than ever before. Teams often struggle to find the right assets to launch the right campaign in a timely manner. Creatives are forced to do repetitive and tedious work like finding, resizing, and re-exporting creative assets in different formats. Organizations as a whole waste a lot of time and resources trying to balance speed and efficiency with brand consistency. This chaotic state of asset management results in us searching across platforms, folders, and drives until we finally find what we need. But thankfully, technology has allowed us to adapt and develop the necessary tools to combat this situation. It’s estimated that approximately 68% of content goes unused. While this content doesn’t pollute the oceans or damage the atmosphere, it does hurt brands’ bottom lines. Approximately $300 billion is spent every year to recreate lost assets. This is where digital asset management systems come in handy. With today’s smarter technology, marketers can quickly launch campaigns that are true to brand. Creatives can spend more time creating. And entire organizations can find the right assets every time they’re needed.
Ultimately, a digital asset management system becomes the central source of truth for all brand activity. It’s important to note that a DAM system is different from some of the file storage systems that people sometimes confuse with SharePoint, Dropbox, or Google Drive. A DAM system does more than just organization and storage. As your digital asset library grows, a DAM system keeps digital assets brand consistent, up-to-date, and frequently used, and scales digital marketing activities while maintaining brand integrity. Ultimately, this means no more off-brand or outdated assets, no more non-descript folder names that no one can access, and no more endless duplicate requests from across the company. This means a more intuitive user experience, better version control, better approval and permission settings, and more peaceful nights.
From another perspective, the DAM system and the enterprise need to be mutually supportive and mutually beneficial, so choosing the top DAM system at the beginning is the key to successful digital asset management.
Why choose AEM Assets as your DAM solution?
digital asset management system – Create Once, Reshape the World
Adobe Experience Manager Assets is a cloud-native, built for today’s content needs DAM allows you to easily manage millions of assets to create, manage, deliver and optimize personalized experiences at scale. With top-notch data security, storage, management, analysis, utilization, compliance, backup and more, what is the top of it?
Manage millions of assets through a single cloud-based solution
Reinvent digital assets management – built for today’s content needs and scales as your organization grows.
Improve results: through interactive and immersive assets such as videos and 3D assets.
Team collaboration: Support collaboration between IT, creative and marketing teams to quickly create personalized experiences.
Automatic Expansion: Automatically scale DAM capabilities over time to meet customer needs.
Real-time Optimization: Track every asset and the teams using it so that every experience can be modified and optimized in real time.
Latest Innovations in Experience Manager Assets
Expand content access, accelerate asset creation, and improve assets reuse across your organization with the latest composable services.
Intuitive Access: Enable your team to find assets through an intuitive portal or integrated app without downloading or uploading.
AI Tagging: Automate workflows and enhance search with AI-powered tagging capabilities such as logo detection, alt text generation, and optical character recognition (OCR).
Quick Edit: Empower non-creatives to edit content quickly and on-brand with easy-to-use templates and generative AI.
Multichannel Delivery: Activate your assets with Adobe or non-Adobe applications and deliver them to any application or channel using Dynamic Media.
Massify content quickly and efficiently
Adobe Express, together with Adobe Firefly and Experience Manager Assets, makes it easy for anyone in your organization to create, compose, or localize variations of branded content.
Personalize and customize: Personalize and customize assets using simple design tools and Adobe Firefly to create new experiences and variations for specific use cases.
Asset Pull: Pull brand-approved assets from Experience Manager Assets to Adobe Express to create or localize content variations.
Branded Content Composition: Reuse assets in DAM and compose branded content using templates, logos, fonts, and colors in the embedded editor.
Do the work you want to do and let automation do the rest
Create personalized content using AI-driven features and automation to turn a single asset into thousands of variations.
Content Editing: Build and edit content in any size, format, resolution, crop, or effect directly in DAM.
Automatically Resize: Quickly find similar assets and automatically resize them to fit formatting needs.
Streamline processes: Use AI to simplify tagging, cropping, and distribution, saving time and delivering personalized experiences faster.
Unleash the value of your content — from ideation to execution
Enable more teams to create, collaborate, and deliver quickly with a fully connected DAM ecosystem.
Creative access: Enable creatives to access and edit the assets they need through their favorite Adobe Experience Cloud and Creative Cloud applications.
Workflow management: Accelerate content creation with smooth workflow management, ensuring assets are built, reviewed, and automatically tagged.
Integrated optimization: Keep your DAM up to date and fully optimized with integrations available for third-party applications or teams.
Quickly create, deliver, and adjust a large number of asset variations across devices
Speed up delivery of immersive content and in-the-middle insights for every channel.
Optimize delivery: Optimize assets at delivery time — saving you time and budget.
Interactive experiences: Build interactive assets and deliver them to your customers to create personalized, sophisticated experiences.
3D assets: Use 3D assets to create engaging experiences such as 360-degree product views, virtual reality (VR), and augmented reality (AR).
AEM’s global application casescompany.logo
Large multinational companies
Case: Nike
Technology application:
– Unified brand management: Nike uses AEM to manage its global brand assets in a unified manner, ensuring consistency in brand image and promotional materials across all markets. AEM’s multilingual support and cross-regional capabilities enable Nike to make localized adjustments based on the needs of different markets while maintaining global brand consistency.
– Automated workflow: Through AEM’s workflow management capabilities, Nike can automate the entire process from asset creation, approval to distribution, significantly shortening product time to market and improving the efficiency of marketing activities.
– Efficient search and tagging: AEM’s intelligent search and tagging capabilities help Nike quickly find the digital assets it needs, reducing search time and improving work efficiency.
Media and Entertainment Industry
Case: Warner Bros.
Technical Application:
– Massive asset management: Warner Bros. uses AEM to manage its huge digital assets of movies and TV shows. AEM’s high scalability and flexible folder management capabilities enable Warner Bros. to effectively organize and store thousands of film and television resources.
– Security and Compliance: AEM’s strong security and authorization management capabilities ensure the security of Warner Bros.’ digital assets during storage and distribution, meet industry compliance requirements, and avoid legal risks.
– Cross-platform distribution: AEM supports multi-channel distribution, allowing Warner Bros. to efficiently distribute film and television content to different platforms, such as streaming services, TV networks, and social media, expanding the coverage of content.
Retail and e-commerce
Case: Amazon
Technical application:
– Product image management: Amazon uses AEM to manage its massive product images and multimedia content. AEM’s high-resolution media support and smart labeling capabilities ensure the high quality and easy-to-find nature of product images, improving users’ shopping experience.
– Dynamic content adjustment: AEM’s dynamic content support allows Amazon to automatically adjust the displayed content according to the user’s device and environment, ensuring the best browsing experience on a variety of devices.
– Collaboration and version control: Through AEM’s collaboration tools and version control features, Amazon’s marketing team can work together efficiently, quickly update and publish the latest product information, and keep the website content up-to-date and accurate.
Financial Services
Case: J.P. Morgan
Technical Application:
– Unified Asset Management: J.P. Morgan uses AEM to unify the management of its marketing assets, including advertising materials, reports, and promotional materials. AEM’s folder hierarchy management and custom labeling features help J.P. Morgan effectively organize and find assets, improving management efficiency.
– Security and Compliance: The financial industry has extremely high requirements for data security and compliance. The enterprise-level security and authorization management capabilities provided by AEM ensure the security of JPMorgan Chase’s digital assets during storage and transmission, and meet strict compliance requirements.
– Workflow Automation: AEM’s workflow and approval functions help JPMorgan Chase automate the process of asset creation, approval, and release, improve collaboration efficiency, and shorten the preparation time for marketing activities.
Medical and Pharmaceutical Industry
Case: Pfizer
Technology Application:
– Compliance Management: Pfizer uses AEM to manage its medical data and marketing assets. AEM’s compliance function ensures that all assets meet the regulatory requirements of the medical industry, reducing legal risks.
– Efficient asset distribution: Through AEM, Pfizer can efficiently distribute healthcare assets to different healthcare channels, such as hospital websites, physician portals, and patient applications, to ensure the accuracy and consistency of information.
– Data analysis and optimization: AEM’s built-in analytical tools help Pfizer measure the effectiveness of asset use, conduct continuous optimization based on data, and improve the effectiveness of marketing activities and resource utilization.
Education and Non-profit Organizations
Case: Harvard University
Technology Application:
– Centralized asset management: Harvard University uses AEM to centrally manage its educational resources, research materials, and promotional materials, ensuring that departments and schools can quickly find and use the required digital assets.
– Collaboration and Sharing: AEM’s collaboration function supports cross-departmental collaboration, promotes resource sharing and co-creation among faculty and staff, and improves overall work efficiency.
– Multi-language support: For Harvard University, which has international students and faculty, AEM’s multi-language support ensures global coverage of educational resources and promotional materials to meet the needs of different language groups.
Technical guarantee: How AEM ensures the interests of specific industries
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