Hitting the ground running with a new app idea is tough. There are a million things to do and no time to do them. Youâve gone through the âjustificationâ phase, explaining to everyone and their mom why the world needs your application. Youâve documented every single forecast and business plan. Now itâs time to start thinking about actually executing your vision. It all begins with User Experience. Great UX design isn't an afterthought or a ânice to haveâ; it's an absolute necessity for any application aiming to stand out and thrive. That said, let's dive into some UX design principles that everyone should know.
User-Centered Design đŁïž
First things first: always put your users at the center of your design process. This means understanding their needs, behaviors, and pain points. It's not about what you think looks good; it's about making sure your users can accomplish the goal youâve set out for them with the least amount of resistance.
- Conduct User Research: Surveys, interviews, and usability tests are your best friends here.
- Create Personas: Develop detailed profiles of your target users to guide your design decisions.
- User Journey Mapping: Map out the steps users take to complete tasks within your application, to identify opportunities for improvement.
Simplicity and Clarity đ§
Less is more. Seriously. Don't overload your users with information or options. Keep your design clean, straightforward, and intuitive. As users flock to your application, youâll be able to take their feedback and make well educated, data-driven decisions about what to improve.
- Clear Navigation: Make sure users can easily find what they need without getting lost. Donât hide primary actions behind layers of interaction.
- Minimalist Design: Remove any unnecessary elements that don't add value. Truly ask yourself why something exists, and how it aids in users accomplishing their goals.
- Readable Content: Use clear, concise language and break up text with headings, bullet points, or some very cool emojis if youâre hip đ.
Consistency
Like all things, consistency is key. Especially when it comes to creating a seamless user experience. This means maintaining uniformity in your design elements across your website or app.
- Design System: I love design systems. Thereâs nothing better than an organized style guide that includes typography, color schemes, button styles, and all the little components that make your application unique.
- Consistent Interactions: Make sure similar actions produce similar results throughout your site. Donât have twelve different variations of that modal. People notice, and it makes you look silly.
- Branding: Keep your branding elements consistent to build trust and foster that brand recognition.
Accessibility
Accessibility needs to be top of mind at the outset of any project. Baking accessibility best practices into the UX and design phase of your application will ensure youâre providing an equitable experience for each and every one of your users, regardless of how they interact with the web. Make sure youâre at a minimum making these considerations:
- Alt Text for Images: This is too easy not to be doing. Provide descriptive text for images to assist screen readers.
- Keyboard Navigation: Not everyone browses the web with a mouse or a $130 Apple trackpad. Make considerations for those who navigate with a keyboard.
- Contrast Ratios: Iâm old and this one bothers me more and more. Do a quick check to make your text has at least a AA contrast ratio. There are several tools for this. Pick one.
Feedback and Responsiveness
In our wild world of JavaScript applications, ensuring that a user knows that something is happening, has become more important than in the past. Our applications connect to more third-party services these days, and our users must know that an action theyâve taken is processing. We use these strategies to help with that;
- Loading Indicators / Skeletons đ: Skeleton loaders not only sound cool, they also provide anticipatory design elements that give users a sense of what will be on the page, before the data has fully loaded.
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Error Messages: Provide clear, helpful error messages when something goes wrong. Thereâs nothing worse than a user seeing
Uncaught ReferenceError: Invalid left-hand side in assignmentor some other nonsense. Give them plain English feedback instead! - Performance Optimization: This is becoming more and more tricky. The more services we integrate, the more complex a database becomes the more creative you have to get to ensure an application is performant.
Emotional Design
This is such a cool concept to us. Emotional design focuses more on creating experiences that evoke a particular feeling from your users. As cliche, as it may sound, this creates a unique connection and keeps your users feeling positive about the service youâre providing them. This can be done in a few ways;
- Storytelling: Visual storytelling on the web is an art form. We love expressing our creativity through creating a full-fledged digital experience.
- Micro-Interactions: Small, thoughtful animations and interactions tend to put you in a position to entertain and engage your users and drive them to keep coming back.
- Human Touch: Incorporate human elements, like friendly language, relatable imagery, or exceptionally witty content, like the content youâre reading right this second.
Iterative Design
Everything is iterative. After you build an MVP, itâs back to the drawing board. Starting the process over and continuously iterating is the only way to keep pace with the multi-billion dollar applications that exist in our world. Stay engaged with your user base, listen to their feedback, and theyâll remain loyal to you.
- Usability Testing: Regularly test your designs with real users. This is and always will be something that the tech giants miss out on. Donât miss the mark here.
- A/B Testing: Get super granular with this. A/B test simple language, or small components, and use that information to inform the larger design.
- Analytics: Use data to inform all of your decisions. There needs to be a why, and data will uncover it.
Focus on Business Goals
While user satisfaction is paramount, your application should align with your business objectives. All that work you did at the inception of your idea shouldnât go to waste. The forecasts and the documentation are invaluable, but balance user needs with your goals. No bullet points here, those business goals are yours to define. Weâll be here to help you refine and execute them.
Keep testing, collaborating, learning, and evolving.
Top comments (12)
run first, improve later
Nothing like an Agile mindset đ
Thanks for the post! I to and concerned with design principles and constantly trying to keep up with the world as it changes.
Software Engineer: Araptus.com
Thanks for reading!
For someone with a first first app soon to head out the door, that wisdom is extremely valuable. Thanks,
Hey congrats on getting your app into the world Michael! That's not an easy thing to do.
Take time to celebrate and enjoy that. Before you know it it'll be time to get back to iterating and improving đ
Great post! Your overview of essential UX design principles is concise and highly informative. The focus on usability, accessibility, consistency, and user feedback provides a strong foundation for creating intuitive and effective user experiences. I appreciate how you emphasized the importance of understanding user needs and behaviors to guide design decisions. This article is great!! Thanks for sharing!
Antonio, CEO & Founder at Litlyx.com
Much appreciated Antonio, thanks for reading!
Wonderful, thanks for sharing
Of course! Thanks for reading :)
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