It's been one month...
The Resistance Toolkit website has been live for one entire month. It's time to take a quick look at some interesting analytics and stats!
Analytics Tools
We are using Heap Analytics to gain insights on how visitors are finding our website as well as how they are using it. We chose them for a couple of reasons (#NotASponsor, just letting you know why we chose them).
Privacy. We hate to think that just because we want to understand how visitors are using our site that we are complicate in the sale of their data. Heap has a lot of great privacy measures baked in that give us piece of mind that we are complying with the European GDPR regulations as well as the increasing amount of U.S. states passing their own regulations. Heap also has a lot of extra options that you can customize.
"Autocapture" and Visual Labeling. These features are pretty amazing. Essentially you can enable a feature that automatically captures most events on your page. This allows you to decorate the data with labels without having to hand code events or destroy existing data by making changes in the future. They take it a step further by giving you a visual tool to select elements on your pages and create custom events. This allows non-code team members to do what they do best, while reducing work load for developers.
And Now, The Numbers
(We weren't using analytics for the first couple of days, but we'd guess we didn't get much traffic so that shouldn't affect the numbers too much)
Traffic
- Unique visitors: 1,939
- Sessions: 2,174
- Page views: 2,913
- Events: 2,176
Top Causes Viewed
- Democracy
- LGBTQ+
- Civil Rights
- Reproductive Rights
- Climate
- Science
Top Referrers
- Direct
- Threads
- GitHub
- DuckDuckGo
Top Countries
- United States (by far the most, which makes sense because right now the site is primarily U.S. focused)
- Germany
- Canada
- India
- United Kingdom
- Portugal
- 28 other countries
Interesting Takeaways
There were a few stats that were particularly interesting.
Referrers: We are not on any Meta platforms so we were surprised that Threads and Facebook were among the top referrers. After doing some digging we think that most of the traffic came from a single post on Threads that shared a link to our site. Huge thanks to that Threads user! Just goes to show the power that social media can have for organic/grassroots movements.
Ads: We did a four day ad campaign on Reddit in an effort to kickstart the project. And boy were we shocked! The amount of clicks we got were amazing. Don't sleep on Reddit as a platform to advertise on. At the peak we were getting just over 700 Reddit visitors a day. We've advertised on other platforms in the past for different projects, and never got more than 30 visitors a day.
Causes: Democracy was our top viewed cause, followed closely by LGBTQ+ Rights. People are scared about the future right now. We never imagined we'd be living in a time where American democracy and the stability of the world would be threatened.
Global Traffic: Even though our current implementation is focused on U.S. causes and orgs, we did get traffic from all over the world.
Engagement: People from Europe were by far and away the most engaged users on our site, spending on average 10 times longer and viewing 50% more pages than users from anywhere else. With the popularity of VPN's it's difficult to know where traffic is actually coming from. Which raises the question, are Europeans or people with VPN's more civically engaged? 🧐 Perhaps we'll never know.
Good Night, and Good Luck
Thanks for reading our State of the Toolkit report! We are excited to do this again in the future. If you haven't already, please checkout our website: https://resistance-toolkit.com. All of us working on the project truly hope it can be a useful tool to combat all of the emboldened hate in the world!
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