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Sam
Sam

Posted on • Updated on • Originally published at blog.dotenx.com

Top 7 Colour Schemes that Will Make Your Website Stand Out in 2023

A crucial component of web design to help your website stand out from the competition is colour. A well-chosen colour scheme can draw customers in, communicate your brand's message, and even affect their purchase behaviour. In this post, I'll cover the top 10 colour combinations that will distinguish your website in 2023.

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Neon Brights: Bright, neon colours are making a comeback in a big way. This bold colour scheme is perfect for websites targeting a young, energetic audience and works particularly well for graphic design and branding.

Example: Fluorescent yellow, hot pink, electric blue.

Pastel Palette: Soft, muted pastels are a popular choice for websites that want to convey a sense of calm and sophistication to visitors. This colour scheme is ideal for beauty and wellness brands, as well as lifestyle and fashion websites. Example: Powder blue, baby pink, mint green

Earth Tones: Earth tones, such as greens, browns, and beiges, are a perfect choice for websites in the natural, organic, or eco-friendly space. This colour scheme particularly conveys a sense of authenticity and connection to the earth. Example: Olive green, terracotta, sandy beige

Monochrome: A monochromatic colour scheme based on multiple shades of a single colour, can give a cohesive and elegant look to your website. This approach is ideal for luxury brands and works very well for websites in the fashion, art, or interior design space.

Vibrant Violets: Purple is closesly associated with luxury, creativity, and spirituality, making it a great choice for websites in a variety of industries from fashion and art to SaaS. This colour scheme works particularly well when paired with metallic accents.

Example: Lavender, plum, amethyst

Coral Craze: Coral is a warm and playful colour that has become increasingly popular in recent years. This colour scheme is perfect for websites targeting a younger, fashionable audience and works well in the fashion and beauty industries.

Examples: Peach, salmon, coral

Tropical Tints: Bright, tropical colours, such as oranges, pinks, and greens, are perfect for websites targeting a fun-loving, adventurous audience. This colour scheme works particularly well for travel and leisure brands.

Example: Tangerine, hot pink, neon green

As a final note, remember you can or pehaps should adjust these colours based on the seasons or the events particularly known or important to your audience to take the user experience to a whole new level.

Top comments (19)

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tombohub profile image
tombohub • Edited

I'm not designer and always had problems with choosing colors.
I think if you can't decide it's best to use dark, light and shades of gray with only one extra color of your choice for brand and CTA buttons. I promise it will look decent.
That's why I also created tool to auto generate palette based on one color palettolithic.com/, so don't have to think too much

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mohsenkamrani profile image
Sam

That's a safe suggestion. It's pretty common in SaaS websites too, with a font like Inter.
That's a nice tool you have created too.

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brandic60803159 profile image
Brandi

Thanks for this Palettolithic link!

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akande_bolatito_43b2efc1d profile image
Akande Bolatito

which would you suggest is the best color to use for an e commerce site

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aneeqakhan profile image
Aneeqa Khan

Earth tones or monochrome will suit e commerce site

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mohsenkamrani profile image
Sam

Exactly. Also, you can make a bolder move and use colour palettes like Tropical Tints if the target audience is younger people.

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akande_bolatito_43b2efc1d profile image
Akande Bolatito

Thank you

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mike_andreuzza profile image
Michael Andreuzza

None of those answers given to you are correct.
_
It will always depend on your brand and audience._

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mohsenkamrani profile image
Sam

...use colour palettes like Tropical Tints if the target audience is younger people.

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mike_andreuzza profile image
Michael Andreuzza

He asked for e comerce sites, not every e commerce site is the same...

It's a vague answer.

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fruntend profile image
fruntend

Сongratulations 🥳! Your article hit the top posts for the week - dev.to/fruntend/top-10-posts-for-f...
Keep it up 👍

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mohsenkamrani profile image
Sam

Thanks! 🤩

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lotfijb profile image
Lotfi Jebali

Those are outstanding
thanks for sharing

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mohsenkamrani profile image
Sam

Thanks! I'm glad this has been helpful.

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daniilgrebenick profile image
daniilGrebenick

hello

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Sloan, the sloth mascot
Comment deleted
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mohsenkamrani profile image
Sam

Same here. It's becoming very popular.

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glenn_miller_860ba12ffbf7 profile image
Glenn A Miller

It's all so "Miami Vice."

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ashleyjsheridan profile image
Ashley Sheridan

Careful with using these colour schemes, as most of them lack colours which contrast well on white, meaning the end result would most probably fail basic accessibility checks.