Digital transformation has radically changed the face of the manufacturing industry. International manufacturing brands like John Deere, Toyota Motor Corp, Samsung Electronics are the best example of how digital transformation and the use of exponential technologies can materialize seemingly impossible ideas and change our view of reality.
Digital Transformation 2020
In the past, the management of manufacturing operations has been divided between IT and operational technology (OT). Where IT and OT have been through a bit of silo, where machines are dependent on human input and also were programmed to perform specific tasks.
But today in 2020, modern product processing equipment, robotics, sensor technology, and smart machines have opened the door for digital transformation that is impacting new breed of manufacturing firms.
The majority of manufacturing companies acknowledge the importance of digital transformation. However, there are only 5% of industrial manufacturers that are satisfied with their current digital strategies.
What Should be Your Digital Strategy?
Manufacturing companies pay more attention to meet digital transformation demands. No matter what is the size of a company, the manufacturer struggles to maximize productivity standards and achieve annual cost reductions. Implementing innovative tech ideas and solutions is the only way to achieve these objectives for digital transformation.
Product information management or PIM solution plays a significant role in consumer path-to-purchase. Manufacturing brand is the identity that is why it is imperative that they make the production and management of consumer-targeted product content a priority.
This is where, digitalization of products, services, and processes are becoming important for manufacturing operations. However, for a successful digital transformation strategy, it also depends upon how the data is organized, distributed, managed, and used across channels for seamless digital experience.
Product Information Management (PIM) solutions can help manufacturers overcome these hurdles. PIM software is designed to meet the needs of manufacturing firms by giving them a tool to more efficiently and easily manage large product catalogs and prepare for a successful digital transformation in the e-commerce sphere.
Why PIM for Manufacturing Companies?
PIM software helps manufacturing companies to achieve the following objectives for digital transformation.
1. Boost Productivity With Tech Innovation
PIM software helps your manufacturing firm to keep up with ever-evolving tech trends and demands.
With PIM software, industrial manufacturers can speed up their product information management and can get their products to market faster across all channels and regions.
PIM features are designed to boost productivity that include automation features, which eliminate repetitive, tedious tasks from your data management process.
There are validation features that ensure that only enriched product information is approved and updated on product catalogs, and completeness features, which structure your team’s workflow across channels and locales, allowing them to become more productive in the process.
Using these features you can manufacture and sell more products online, more quickly, boosting revenue, and improving customer relationships.
2. Help You Win Operational Excellence
PIM software is one of the biggest assets for industrial manufacturers when it comes to digital transformation. Managing product content can be particularly challenging for industrial manufacturers. PIM software can help you have many advantages such as:
PIM aggregate product content, data, and digital assets (coming from different sources).
Transform data in the desired format.
Syndicate data and publish it across multiple channels.
Work according to defined business processes and workflows.
The typically massive size of product catalogs often needs extra time and effort to manage and update product information online on a new channel. PIM, however, can make these catalogs typically filled with technical products that require more commitment and management.
For example, you can easily eliminate repetitive tasks and ensure that only accurate, consistent, and contextual product information is presented to your customers.
PIM software allows the web to print publishing for creating B2B and B2C product catalogs, price sheets, PDFs, and personalized sales & marketing collateral. In other words, PIM automates product information management, syndication, and other processes by connecting business applications with IoT data.
3. Allow For Visual Enrichment
Product information on your catalogs also needs to be frequently updated to better fit a new platform. Making new updates and changes to existing catalogs can be just as daunting as initially enriching information.
However, as new products are added to existing catalogs, these larger catalogs with new information are typically more difficult to manage. This is the main challenge when dealing with product information, image update, and technical data.
By using PIM software, however, manufacturing companies can implement new digital transformation methods successfully and sustainably.
The scalable and flexible features of PIM paired with the digital management platform, web cms solution, and visual enrichment interface allow manufacturing firms to make updates and changes to product catalogs easily and efficiently.
4. Source For Data Governance
Product Information Management or PIM offers multiple advantages to manufacturing firms by using a single version of software solution for product assortment improvement, rapid SKU introduction, multi-channel selling, and speeding up the time-to-market of new products on-boarding.
These features do offer advantages to industrial manufacturers, such as reduced costs, accelerated time-to-market, and better communication between suppliers and distributors.
PIM software, however, is specifically designed to manage data in unusual formats and can also help your team more efficiently implement data government and management processes and procedures.
Use your PIM to identify missing or incorrect data, establish governance policies, fix and correct incorrect or low-quality data, and maintain and update your data governance plan to ensure your customers are only given accurate, compelling, and consistent product information.
5. The Benefit of Integration With Disparate Systems
Efficiently handling and managing data is not enough in a competitive space like industrial manufacturing, your company also needs to be able to seamlessly communicate across multiple data management tools and systems.
It includes ERP systems, digital asset management systems, content management systems, and more. It may sound easy, but managing all your product data across different data systems is often not easier.
Fortunately, PIM providers can help your team simplify data management by integrating disparate systems and tools via the network of open-source connectors. This will help prevent errors or inconsistencies in product data and help your team work faster and more efficiently.
In the End
It isn’t easy to be a successful industrial manufacturer these days but a PIM solution can help. By using PIM solutions to manage your product data, manufacturing firms can expand to new channels and handle industry-specific data with ease.
So, are you looking for a PIM solution provider to implement a PIM solution at your manufacturing base? If yes, contact Syncrasy Tech Global IT Solution Company for more details on the PIM software development and implementation process.
Tweet here @Syncrasy_Tech for more updates on PIM solutions, DXP implementation, and E-commerce development.
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