OTT – A term vastly used these days by movie buffs and video content consumers.
OTT or ‘Over-The-Top’ media services have become extremely popular across the globe; especially during this pandemic, where consumption of videos have become inevitable for entertainment, business and communication purposes.
Even in-person workshops and live-arts are getting a digital form through OTT streaming platforms: that’s how indispensable OTT is becoming. As a result, 2020 has witnessed a spike in user subscription on OTT Platforms.
What OTT Means & Some of the Leading OTT Platforms:
An Over-The-Top or OTT is a media service that bypasses cable, satellite or broadcast platforms and directly streams media to viewers through the internet. Netflix, Amazon Prime, Hulu, Vimeo, Disney+ and Vine are some of the leading OTT Streaming Platforms out there on the web. With an active internet and a compatible device, anyone can subscribe to these OTT Video platforms and access millions of contents online.
Launching your own OTT Platform:
The shift from CTVs to Smart TVs alone has alone contributed to 51% of the household in the US using OTT services. Consumers’ can never resort to one provider for all their OTT needs; hence a large number of online OTT video platforms are making use of this demand to grow their business.
With a handful of OTT Platform providers, it is fairly simple to build your own OTT service; but choosing the right approach is equally important. A unique and successful OTT service may need: a right business model, trustable service, benchmark content and an adaptable platform for your targeted audience.
While you sort out all that’s needed to make your platform stand-alone, let’s take a look at the top 7 best OTT platform providers in the market to meet your use case.
1. Innorelay – Conclusive OTT Streaming Solution
Innorelay is one of the leading OTT Platform providers that offers a bunch of tailor-made features that promises the best screening experience across devices. It is one the best OTT solution providers in India to deliver complete OTT experience from Live streaming, VOD to Hybrid and Catch-up IPTV. It is equipped with high-end technologies like multi-codec support and adaptive bitrate for better viewing experience at lower bandwidths.
Notable features of Innorelay:
- Fully customizable and white labelled OTT solutions
- Stable content delivery with on-cloud & on-premise deployment
- Uses best CDN for rich viewing experience
- Multiple monetization models
- HLS protocol for uninterrupted viewing experience
- Security standards: AES Encryption, DRM & Access control
2. Vimeo – Full-scale video subscription services
Vimeo is one of those pioneers in video content delivery with smart OTT app solutions. It offers quality viewing experience across devices and strong insights & analytics to grow the platform. It has multiple monetization approaches and simple pricing models. Vimeo has a Simple and user-friendly video streaming interface.
Notable Features of Vimeo:
- Seamless data migration with no downtime
- Complete control on subscriber data
- Flexible functionalities with app management
- 24/7 technical support
- Monetization plans with global payment processing
- Real-time insights and analysis of video’s performance
3. IBM Watson Media – Comprehensive OTT platform solutions
IBM Watson Media is another leading name in the OTT video streaming platform that puts forth an intelligent content distribution capability merged with granular access to monetize every user. It includes dynamically generated video libraries through metadata ingest rules and has predefined UX tools to create your own user interface that works on any device.
Notable features of IBM Watson Media:
- Streamlined centralized content
- Automated video publishing
- Multi-platform UX API
- Live and on-demand (VOD) streaming
- Flexible third party billing APIs: PayTV, iTunes, Google, Roku
- License and Rights enforcement
4. Muvi – Fully managed, Zero coding
Muvi is an end-to-end customizable OTT solution provider that enables easy user interfaces to create streaming services by yourself. It offers a wide range of professional features to host a simple live and On-demand video content. Though it is a white labelled OTT video platform provider, a tailor-made approach is not possible.
Notable features of Muvi:
- Efficient live streaming and VOD
- Audio streaming and live radio broadcasting
- 24/7 technical support
- Built-in monetization models
- Built-in Analytics and reports
5. Uscreen – Easy distribution and monetization
Uscreen is a flexible OTT solution provider that ensures easy management of video libraries and monetization plans. It calls for a faster deployment with supports from publishing to regular updates. It is a fully white labelled platform powered with HTML 5 player.
Notable features of Uscreen:
- Flexible platform interface
- Faster deployment with transcoding
- Detailed analytics
- Enabled in-app purchases
- Centralized CMS
6. Dacast – Fully featured, self service
Dacast is one of the prominent OTT video platform providers that works on quality video delivery solutions with a bunch of features. Users can embed codes to easily share a video or live stream on any web page or, share videos with others via social media. It offers integrated paywall and password protection for a secured platform.
Notable features of Dacast:
- Secure video upload
- China video hosting
- Customizable branding elements
- API-based OVP
- Multiple monetization tools
7. Brightcove – Integrated video solution
Brightcove powers next-gen OTT TV offerings through their core platform and also through integration with leading partners including Google, iStreamPlanet and Microsoft. eCommerce is completely integrated into the Revenue Builder solution and together they provide complete end-to-end support for product and offer management.
Notable features of Brightcove:
- OTT TV across devices and browsers
- High quality live streaming
- Advanced platform features
- Integrated technology and monetization plans
- Real-time and detailed analytics
Now, which do you think suits your business needs better?
With the current large number of OTT online video platforms available in the market, only a handful made it to the top. Being a new entry into this competitive industry, it is highly recommended to create a solid use case that easily separates your platform from the rest; a suitable tailor-made customizable OTT solution from the one of the above list of providers may help you get there. See you on the other side!
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Choosing a video streaming solution for your business is a very critical part and you have to do it by comparing the video streaming solution providers whatever available only then you r business in video streaming business will perform
Missing in the list are VPlayed's Video Streaming Platform in the list which has the better features that competes with other video streaming platforms
The article mentioned and explained about each OTT platforms providers and now there has been huge demand in build website like netflix as this is the popular ott platform where most of the users access and the futures in it are very useful to the users.
Hi, rena Ryder
Great article! Thanks for sharing. This comparison will help content creators to choose the best ott platform provider according to their needs.
I would suggest you to include Webnexs- OTT platform providers.
Thanks!
Try to increase more fuel to your post by adding the world's best OTT platform providers list. You'll get the complete reference details about the each platform unique features and functionalities. It gives variety of choices to choose the better one as per the business needs.