User-generated content (UGC) videos can be a game-changer for your app. According to a study from ScienceDirect, short video UGC generates a stronger purchase intention than graphic UGC. In fact, user-generated videos are shown to generate 12 times more shares than text and images combined, significantly boosting engagement. (58 User-Generated Content Statistics for 2025)
These sources highlight the power of UGC videos in enhancing website conversions, building trust, and driving higher engagement. However, to maintain performance, security, and a great user experience, you need a well-structured approach to handling these videos.
Cloudinary makes it simple. Read this blog post to learn how to:
✅ Provide a seamless client-side upload interface
✅ Automatically moderate videos asynchronously to prevent inappropriate content without disrupting availability
✅ Edit videos on-the-fly to meet your website’s requirements
✅ Optimize videos for fast loading and a lightweight site
✅ Use adaptive bitrate streaming for smooth playback
✅ Deliver videos with a customizable video player
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