As a personal branding coach, I’ve worked with countless clients who struggle to stand out in their industries. The one question I hear most often is, “How do I show people who I really am?” The answer is simple but powerful: use video to build trust and authority.
The Common Personal Branding Pitfall
Many professionals focus on polished LinkedIn profiles, well-written bios, or eye-catching headshots. While these are important, they often fail to convey the full story of who you are and what you stand for. Video, on the other hand, allows you to connect emotionally with your audience.
What Worked for My Clients
Here’s how I helped my clients create impactful personal branding videos that made them memorable and trustworthy:
Start With Their “Why”
We crafted short introductory videos where clients explained their core mission or passion. Using tools like LivGen, we added an AI narrator to guide the story, ensuring their videos were polished and professional. This helped potential clients see the authentic purpose behind their work.
Show, Don’t Just Tell
Instead of just listing accomplishments, I encouraged clients to showcase their expertise in action. For example, a career coach demonstrated how they conduct mock interviews, and a fitness trainer shared clips of their personalized workout sessions.
Keep It Short and Personal
Personal branding videos don’t need to be long. In fact, the most effective ones are under 90 seconds. A simple format—who you are, what you do, and how you can help—can make a lasting impact.
Tailor Content for Different Platforms
Videos were optimized for specific platforms. On LinkedIn, we focused on professional achievements. For Instagram, we highlighted behind-the-scenes moments. And on YouTube, we created longer, value-packed content.
The Results
The clients who embraced video saw a dramatic shift in how they were perceived. One client’s introductory video landed them three new consulting gigs within a week. Another reported that their social media engagement doubled after posting a short, authentic branding clip.
Your Turn to Shine
If you’re looking to build your personal brand, consider starting with a video. Use tools like LivGen to simplify the creation process and focus on showcasing your authentic self. Trust me, the results will speak for themselves.
What’s your biggest challenge in building your personal brand? Let’s brainstorm solutions together!
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