TikTok, along with its Chinese counterpart Douyin, has made history by becoming the first non-gaming app to generate $6 billion in in-app purchases in 2024. In Q4 2024 alone, TikTok earned $1.9 billion from in-app purchases, surpassing all other social media platforms.
TikTok’s Revenue vs. Competitors
TikTok’s annual revenue more than doubled that of any other app or game in 2024.
Its closest competitor, MONOPOLY GO!, earned only $2.6 billion in the same period.
TikTok was the second most downloaded app in Q4 2024, behind Instagram.
TikTok vs. Douyin
Both apps are owned by ByteDance but serve different markets. Douyin has stronger e-commerce integration and is subject to Chinese regulations, while TikTok caters to a global audience with diverse content.
Regulatory Challenges
TikTok faces regulatory scrutiny in the U.S., with previous attempts to ban the app over security concerns. However, the platform remains a financial giant, driving the creator economy through virtual gifts, which users can convert into real money.
With record-breaking revenue, global influence, and a thriving creator economy, TikTok has proven itself as a dominant force in digital entertainment and social media.
Read The Full Article TikTok (with Douyin) Becomes First Non-Gaming App to Surpass $6B Revenue
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