There is an App for That (But Shouldn't Be)

I wish there were fewer low-touch apps on the App Store, and more high-quality mobile sites on the open web.

I saw an advertisement on ADP's website for their benefits mobile app. With that app you can compare plan options, add dependents, and select benefits during open enrollment. All things you would do once a year (maybe a few times if you have some life changes in a given year).

So why download an app that you will use once a year? Why does a company make an app with such presumably small usage? Is it so they can say "We have an app in the App Store"?

Ditch the burden of building and maintaining a native app. Make your existing website responsive/mobile-friendly and your users will be better served for it.