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Jason Chiang
Jason Chiang

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How I Transformed My Programming Skills and AI Expertise into a $10K MRR Custom Bobblehead Business

Hello, DEV Community!
I’m Jason Chiang, and I’m excited to share the journey behind HeartVoice Gifts, a venture that beautifully merges technology and artistry to create something truly special—custom bobbleheads that celebrate individuality and creativity.

The Spark of Inspiration
Growing up, I was deeply inspired by my father, a talented artisan from the Mun Yoo community. Watching him transform simple materials into intricate sculptures ignited my passion for craftsmanship. After diving into the world of IT and digital design, I had an epiphany: why not combine my love for technology with my appreciation for traditional artistry? This realization led to the birth of HeartVoice Gifts.

Filling the Gap in Customization
In today’s world, personalization is everything. However, I noticed a significant gap in the traditional custom bobblehead market—a lack of innovation. While artisans excel in their craftsmanship, consumers crave more than just skill; they seek unique self-expression. At HeartVoice Gifts, we empower users to unleash their creativity by blending AI-designed techniques with artisan craftsmanship. Our platform allows customers to customize their bobbleheads' look and theme, ensuring that each piece is as unique as the person it represents.

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MVP Exploration: AI-Designed Custom Bobbleheads

Once the idea was born, I explored various AI models like Midjourney and Stable Diffusion (SD) to see how they could help create custom designs. I even trained my own LoRA (Low-Rank Adaptation) models to achieve the desired effects. This exploration was intricate and required numerous iterations to validate the results.
Through extensive testing, I developed a system capable of generating diverse styles based on real photos while optimizing outputs specifically for polymer clay material. This innovative approach positions HeartVoice Gifts as a pioneer in the custom bobblehead industry, offering an unprecedented level of personalization.

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Exploring E-commerce Solutions

After validating our AI-designed custom bobblehead MVP, I analyzed various e-commerce platforms like WordPress and Shopify. Given the extensive customization required, I ultimately chose MedusaJS, an open-source Node.js e-commerce framework. This decision proved invaluable; MedusaJS provides a robust storefront scaffold and comprehensive backend capabilities for managing users, products, SKUs, orders, and payments—all built on a solid Node.js architecture.

Conclusion
Today, HeartVoice Gifts is thriving with a monthly recurring revenue (MRR) of $10K, thanks to the seamless integration of AI technology and artisan craftsmanship. My journey has taught me that innovation lies at the intersection of tradition and technology.
I hope my story inspires fellow developers and entrepreneurs to explore how they can leverage their skills in unique ways. Let’s continue pushing boundaries together!
Best,
Jason

Top comments (1)

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Jason Chiang

I'll share more business thinking and explorations to follow up on this business development