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Adam Marsden
Adam Marsden

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🦄 6 CSS Snippets, Audible’s UX Insights & 350ms LCP

Hey 👋

This week’s Unicorn Club is full of fantastic resources to dive into. From creating seamless UX and understanding the proximity principle to exploring the emotional side of design and the origin of the hamburger icon, there’s plenty to get stuck into.

You’ll also find updates on Tailwind CSS 4.0, new tricks for attr(), essential CSS snippets, and performance insights like Brotli compression and faster LCP times.

And don’t miss details on some brilliant upcoming UX and accessibility events!

Enjoy 🦄 - Adam at Unicorn Club


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🧠 UX

Audible: Build seamless purchase experiences

Learn how to build a seamless purchase experience to get customers on the right track right after they give you their hard-earned money.

The Basics: Proximity Principle

UI design is significantly influenced by the Gestalt principles of grouping, a fundamental set of laws and guidelines many designers rely on to create effective interfaces.

Clever way to handle multiple submit buttons

How to handle multiple submit buttons and the right way to handle them.

🎨 Design

It’s time for design to think less and feel more

By embracing sensitivity over logic, designers can learn from old masters and create new solutions that reconnect to us being humans.

The Origin of the Hamburger Icon 🍔

That familiar three-line icon we call the "hamburger" was created by Norm Cox in 1981 for the Xerox Star workstation. His goal? To represent a menu of options while keeping the design minimalist. Surprisingly, he didn’t know it would become a global UI icon decades later!

Learn more →

📋 CSS

CSS attr() gets an upgrade

You can now use attr() with any CSS property — not just content – and it can parse values into data types other than numbers.

6 CSS Snippets Every Front-End Developer Should Know In 2025

Toolbelt worthy, powerful, and meaningful CSS you'll need for 2025.

Tailwind CSS 4.0 Is Here: What You Need to Know

It's packed with updates that make styling your web projects faster, simpler, and more powerful.

🏎️ Performance

How I brought LCP down to under 350 ms for Google-referred users on my website

Laying the foundation for super-fast performance with Signed Exchanges (part 1 of 8). Paweł has created a series about SXG, over the coming weeks we'll be featuring each part of this series.

The Speed Trifecta: 11ty, Brotli 11, and CSS Fingerprinting

Optimising web performance by combining CSS fingerprinting, Brotli compression at level 11, and efficient caching with Cloudflare.

🗓️ Upcoming Events

Exclusive deal with UX360. Save 15% with code UCB15.

✨ 5th Annual UX360 Research Summit - Save 15%

February 19-20, 2025 - Virtual Summit

Join UX360 2025: a premier event for UX research professionals featuring 30+ expert speakers from top brands like Meta, Warner Music, and Amazon. Learn, connect, and explore insights from UX strategy to impactful designs. Perfect for anyone passionate about UX research or design!

See Event →

♿️ Building Accessible Experiences

February 25-27, 2025 - Virtual Conference

Join axe-con 2025, the world’s largest digital accessibility conference, for a unique experience focused on building, testing, and maintaining accessible digital experiences. Learn from 75+ expert presenters and connect with accessibility advocates and allies.

See Event →

🧠 ConveyUX

February 25-27, 2025 - Seattle & Online

ConveyUX 2025 dates are set for February 25-27. We look forward to hosting our UX colleagues in-person in Seattle and virtually. Registration is open.

See event →


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Learn how to create a masterful UX portfolio for job applications and portfolio reviews. Get 15% off with code UNICORNCLUB.


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Thanks for reading ❤️

Adam from Unicorn Club

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