In an unusual statement during AWS re:Invent 2024, Apple revealed that it uses custom Amazon Web Services (AWS) chips to power key services such as Siri, Apple Maps, and Apple Music. Additionally, it is evaluating the use of the Trainium2 chip to pre-train advanced models on its Apple Intelligence platform. 🎉
🌟 A groundbreaking technological collaboration
According to Benoit Dupin, Senior Director of Machine Learning and AI at Apple, this decade-long relationship has led to significant improvements, such as a 40% efficiency boost in services like search. Now, with Trainium2, Apple expects to achieve up to 50% efficiency during the early stages of pre-training.
💬 "AWS infrastructure is reliable and capable of serving our customers worldwide," said Dupin, in a rare instance of Apple allowing a supplier to spotlight their partnership.
🔍 Impact on the tech landscape
This announcement highlights how tech giants are opting for more efficient alternatives to expensive Nvidia processors for AI, marking a new trend. It also underscores that collaboration between major companies can be a driver of innovation, not just direct competition.
🔮 What can we expect?
- Will Apple adopt more custom chips to train and optimize key services?
- How will this partnership influence the generative AI market?
What’s clear is that this collaboration between Apple and AWS not only redefines the rules of the game but could also inspire other companies to explore innovative approaches in artificial intelligence and cloud computing. 🌐✨
Direct link to the new here.
📣 What do you think about this alliance between giants? Let me know your thoughts in the comments! 👇
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