1. Firebase Cloud Messaging (FCM) by Google
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Events Tracked:
- Push notification delivery (sent, received).
- Notification opens (user taps on the notification).
- User engagement (e.g., time spent in the app after opening the notification).
- Conversion tracking (e.g., completing a purchase after clicking a notification).
- Uninstalls or opt-outs from notifications.
2. OneSignal
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Events Tracked:
- Notification delivery and open rates.
- Click-through rates (CTR).
- User segmentation based on notification interactions.
- Conversion tracking for specific goals (e.g., sign-ups, purchases).
- Unsubscription or opt-out rates.
3. Braze (formerly Appboy)
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Events Tracked:
- Push notification sends, opens, and dismissals.
- Custom events tied to user actions (e.g., adding to cart after a notification).
- A/B testing results for different notification campaigns.
- User retention and churn analysis based on notification engagement.
- Conversion funnel tracking.
4. Airship
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Events Tracked:
- Notification delivery, opens, and dismissals.
- User engagement metrics (e.g., time spent in the app after notification).
- Conversion tracking for specific campaigns.
- A/B testing and performance analytics.
- Opt-in and opt-out rates.
5. CleverTap
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Events Tracked:
- Push notification delivery and open rates.
- User behavior post-notification (e.g., app sessions, purchases).
- Cohort analysis based on notification engagement.
- Uninstall tracking and re-engagement campaigns.
- A/B testing for notification content and timing.
6. Localytics (now part of Upland Software)
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Events Tracked:
- Push notification sends, opens, and conversions.
- User retention and engagement metrics.
- Campaign performance analysis.
- Custom event tracking tied to notification interactions.
- Opt-out and uninstall tracking.
7. Mixpanel
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Events Tracked:
- Push notification opens and click-through rates.
- User behavior flows after notification engagement.
- Conversion tracking for specific goals.
- Cohort analysis based on notification interactions.
- A/B testing for notification campaigns.
8. Leanplum
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Events Tracked:
- Push notification delivery, opens, and dismissals.
- User engagement and retention metrics.
- Conversion tracking for specific actions (e.g., purchases, sign-ups).
- A/B testing and personalization analytics.
- Opt-out and uninstall tracking.
9. MoEngage
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Events Tracked:
- Push notification delivery and open rates.
- User engagement and conversion tracking.
- Campaign performance analytics.
- A/B testing for notification content and timing.
- Opt-out and uninstall tracking.
10. Pusher (formerly PushNotifications)
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Events Tracked:
- Push notification delivery and open rates.
- User engagement metrics (e.g., app sessions after notification).
- Conversion tracking for specific goals.
- Opt-out and uninstall tracking.
11. Iterable
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Events Tracked:
- Push notification sends, opens, and conversions.
- User behavior and engagement post-notification.
- A/B testing for notification campaigns.
- Opt-out and uninstall tracking.
- Custom event tracking tied to notification interactions.
12. Kumulos
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Events Tracked:
- Push notification delivery and open rates.
- User engagement and retention metrics.
- Conversion tracking for specific goals.
- Opt-out and uninstall tracking.
- A/B testing for notification campaigns.
Key Metrics to Track Across Providers:
- Delivery Rate: Percentage of notifications successfully delivered.
- Open Rate: Percentage of users who opened the notification.
- Click-Through Rate (CTR): Percentage of users who took action after opening.
- Conversion Rate: Percentage of users who completed a desired action (e.g., purchase, sign-up).
- Opt-Out Rate: Percentage of users who disabled push notifications.
- Uninstall Rate: Percentage of users who uninstalled the app after receiving notifications.
When choosing a provider, consider factors like pricing, ease of integration, customization options, and the specific analytics features you need for your app.
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