Build Your SaaS

Why should we care about our customers' feelings?

Sep 7 '21

This week Justin chats with Michele Hansen, founder of Geocodio. I got fired up about interviewing customers!

Get Michele's new book! Deploy Empathy
Listen to Michele's podcast: Software Social
"Empathy is a skill you can learn."
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"There's so much shame in the tech community."
What are the boundaries for deploying empathy? When, and how, do we deliver critiques?
Podcast: a respectful interview with a flat-earther
"This book isn't just about deploying empathy to customers, it's also about learning to be more empathetic to your family, friends, coworkers."
31:30 – we start discussing customer interviews
"It was easier for me to learn how to have empathy for customers than it was to have empathy for myself."
42:27 – "how does empathy help businesses attract new customers, build better products?"
46:53 - "Why don't you bring Jon in on those interviews?"

What should we talk about next?

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