Developer on Fire
Developer on Fire
Episode 142 | Philip Morgan - Sharing Hard-Learned Lessons
Guest:
Philip Morgan talks with Dave Rael about the importance of positioning, the value and perception of marketing, delivering value, and specialization
Philip Morgan helps software development shops generate more leads. Unlike other marketers, he uses hyper-specific positioning, education-based content marketing, and marketing automation to make that happen. He’s also the author of The Positioning Manual for Technical Firms.
Chapters:
- - Dave introduces the show and Philip Morgan
- - The necessity of marketing and positioning
- - Philip and learning by trial and error - specialization vs. generalism
- - Focus on our own skills vs the needs of clients
- - Philip's definition of value
- - Talking about the problem vs the solution
- - How Philip got started in software and technology
- - Philip's story of failure - a content marketing service that required building and managing a team - getting behind and the struggle to wind it down - the importance of relationships
- - Philip's success story - the positioning book and the interactions that have resulted
- - The meaning of positioning
- - The nature of marketing
- - How Philip stays current with what he needs to know
- - Philip's recommendations for better positioning and career management, including book recommendation
- - The things that have Philip most excited
- - Philip's sources of pain and suffering
- - Philip's top 3 tips for delivering more value
- - Keeping up with Philip
Resources:
Philip's book recommendation:
Philip's top 3 tips for delivering more value:
- Talk to your clients (or employer) more and find out about their business
- Become more curious about the why, even if it's at the expense of the how
- See your business as more than just an extension of yourself
