Why hosting your own analytics solution has never been so essential? 🤔

In a digital ecosystem dominated by tech giants, every visit to a website, every interaction, and every click are tracked, analyzed, and exploited for commercial purposes and increasingly for political reasons. Analytics solutions from major corporations like Google Analytics capture valuable data-not only about your visitors but also about your own activity.

Hosting your own analytics solution on your own server means regaining control over your data, your privacy and that of your users. It ensures complete confidentiality, prevents the resale of information to third parties, and allows you to fully manage your audience analysis without being subject to the arbitrary rules of multinational corporations. Open-source alternatives like the ones I'm going to suggest below provide precise statistics while respecting visitor privacy.

Choosing a self-hosted solution is not only about protecting your business and your users but also about supporting a freer, more ethical internet that is less reliant on digital monopolies.

Disclaimer: the links below do not open directly onto the resources cited but on a summary with more details than here, so you don't have to read all the tool's documentation to understand what it is and what its main features are. If you're interested by the resource, there's a button to go directly to the relevant site. See "Visit this tool's website" blue button, top right on desktop view

1. Plausible

Plausible is intuitive, lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR.

2. Fathom Lite

Fathom Lite. Simple, privacy-focused website analytics. Built with Golang & Preact.

3. Ackee

Self-hosted, Node.js based analytics tool for those who care about privacy. Ackee runs on your own server, analyzes the traffic of your websites and provides useful statistics in a minimal interface.

4. Matomo

Google Analytics alternative that protects your data and your customers' privacy. Take back control with Matomo – a powerful web analytics platform that gives you 100% data ownership.

5. Vince

Vince is a self-hosted web analytics application that serves as a privacy-friendly alternative to Google Analytics. It helps users be compliant with GDPR, CCPA, and PECR, respect user privacy, eliminate cookie notices, and save money and engineering resources, while gaining actionable website insights

6. Umami

Umami is a simple, easy to use, self-hosted web analytics solution. The goal is to provide you with a friendlier, privacy-focused alternative to Google Analytics and a free, open-sourced alternative to paid solutions. Umami collects only the metrics you care about and everything fits on a single page..

7. GoAccess

GoAccess is an open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser. It provides fast and valuable HTTP statistics for system administrators that require a visual server report on the fly.