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Matt Miller
Matt Miller

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The Unrealistic Expectations of Clients and Project Managers

Introduction

One of the biggest challenges developers face isn’t coding itself → it’s dealing with clients, managers, and non-technical stakeholders who have completely unrealistic expectations about software development.

You’ve probably heard things like:

💡 "This should be easy, right?"

💡 "Can’t you just add this small change?"

💡 "Why is this taking so long? I thought coding was fast!"

Image by Startup Stock Photos from Pexels

Many non-technical people don’t understand the complexity of development, leading to scope creep, miscommunication, and frustration. These are the most common unrealistic expectations and how to handle them 🤓.


1️⃣ "It’s Just a Small Change" (When It’s Really Not!)

Clients and managers often underestimate the effort needed for changes.

📌 Example:

👤 PM: "Can you change the button color?"

👨‍💻 Dev: "Sure!" (1-minute task)

👤 PM: "Oh, can you also adjust the layout, add animations, and make it work on mobile?"

👨‍💻 Dev: "Wait… that’s a full redesign!"

💡 Reality Check:

❌ "Small changes" often affect multiple parts of the codebase.

❌ What seems simple can introduce new bugs and require testing.

✅ The best way to handle this? Explain the actual impact before agreeing.

How to Respond:

"Changing the color is easy, but modifying the layout and animations will take more time. Means we can estimate the work accurately."


2️⃣ "Why Can’t You Just Add This Feature Quickly?"

Non-developers often assume adding a new feature is as easy as flipping a switch.

📌 Example:

👤 Client: "Can we add a dark mode option?"

👨‍💻 Dev: "That will take some planning and implementation."

👤 Client: "But other apps have it! Why can’t we just copy them?"

💡 Reality Check:

❌ Features need planning, testing, and integration with existing code.

❌ Even "common" features aren’t plug-and-play → they must fit your specific system.

How to Respond:

"Adding dark mode requires modifying the entire UI, updating styles, and ensuring accessibility. Let’s estimate the work needed before committing."


3️⃣ "Why Is This Taking So Long?"

Non-technical stakeholders don’t see the work behind development.

📌 Why coding takes time:

✅ Planning & architecture before writing a single line of code.

✅ Debugging and fixing unexpected issues.

✅ Testing, refactoring, and ensuring performance & security.

📌 Example:

👤 Client: "I saw an 18-year-old on YouTube build a website in 10 minutes! Why is our project taking months?"

👨‍💻 Dev: "Because real-world software requires security, testing, scalability, and maintainability."

How to Respond:

"Writing code is just part of the process. We need to ensure quality, prevent future issues, and make sure it works for all users."


4️⃣ "AI Will Replace Developers Soon!"

Some clients and managers believe AI can build software instantly, leading to unrealistic expectations.

📌 Reality Check:

❌ AI tools (like ChatGPT & Copilot) can assist, but they don’t replace human decision-making.

❌ AI still requires developers to review, modify, and integrate code properly.

How to Respond:

"AI can speed up some tasks, but it can’t fully understand business logic, user needs, or project requirements. Developers are still essential."


5️⃣ "Why Is There a Bug? I Thought You Were a Good Developer!"

📌 Reality Check:

All software has bugs. Even Google, Apple, and Microsoft constantly fix issues.

❌ Some bugs only appear in production under real user conditions.

How to Respond:

"No software is perfect. Bugs are normal, and what matters is how quickly we identify and fix them."


6️⃣ How to Manage Unrealistic Expectations Like a Pro

1. Set Clear Boundaries From Day One

✔ Explain how long tasks actually take.

✔ Don’t say "yes" to every request → break it down first.

✔ Use project management tools (JIRA, Trello, Notion) to track work (with plugins!).


2. Document Everything

✔ Keep written records of project scope, deadlines, and feature requests.

✔ If clients change requirements, refer to previous agreements.

✔ Use change request forms to avoid endless scope creep.


3. Educate Clients & Managers

✔ Show them why quality development takes time.

✔ Explain how technical decisions impact the business.

✔ Use analogies: "You wouldn’t rush building a house without a blueprint, right?"


4. Push Back on Unrealistic Deadlines

✔ If a timeline is unreasonable, say so before starting.

✔ Offer realistic alternatives instead of just saying no.

📌 Example:

👤 PM: "Can we launch this in a week?"

👨‍💻 Dev: "That’s not realistic, but we can release a basic version first and add features later."


5. Take Care of Your Own Sanity

✔ Don’t let unrealistic demands stress you out.

✔ Set work-life boundaries → you’re not on call 24/7.

✔ If a client or manager is truly impossible to work with, consider moving on...


💡 Final Thoughts: Developers Are Not Wizards

Software development takes time, effort, and expertise. While clients and managers may not always understand, clear communication can prevent most frustrations.

✔ Don’t be afraid to push back on unrealistic demands.

✔ Set clear expectations early to avoid miscommunication.

✔ Remember: Good development is about quality, not just speed.

💬 Your Thoughts?

What’s the most unrealistic request you’ve ever received as a developer? Let’s discuss in the comments! 🚀


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