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Per Starke
Per Starke

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Checklist for Your Successful Website – Key Standards at a Glance

Your time is valuable, so let's not waste it. Looking for a comprehensive checklist to streamline your frontend website development or ensure everything's ready before the final launch?✅🚀
Look no further! Whether you're optimizing an existing site, planning a new one, or designing for clients, this checklist covers today's essential standards. It offers actionable steps to ensure your website not only looks great but also functions flawlessly.


In a world where first impressions are often made online, a well-structured and functional website is crucial for success. But how can you make sure your website meets all the latest requirements? This checklist helps you do exactly that – whether you already have a website, are planning a new one, or work as a designer for clients.

We cover all the essentials: from readability and navigation to SEO optimization and loading times. With this checklist, you can identify weaknesses and take concrete steps to optimize your site. This ensures your website is not only visually appealing but also achieves measurable success.

Basics

Readability

Ensure that the text on your website is easy to read, with an appropriate font size and sufficient contrast with the background. Use light text on dark backgrounds and dark text on light backgrounds. Readability is crucial – if your content is hard to read, visitors will quickly leave your website and may not return.

Suitable Colors

Use a consistent color scheme on your website with colors that complement each other. For example, different shades of the same color often work well together, and most colors pair nicely with gray or black. Avoid clashing color combinations like yellow and purple or pink and green to maintain a visually appealing design.

Responsive Design

Ensure your website is mobile-friendly and seamlessly adapts to various screen sizes and devices. Test your site on different devices and screen sizes to guarantee consistent readability and a clear design. Tools like Responsinator can help you check your site's responsiveness easily.

Clear Navigation

Provide a simple and intuitive navigation menu so users can easily find the information they need.

Essential Information

What you offer

Clearly state the services or products you provide on the homepage or main landing pages. Ensure this information is among the first things visitors see.

Opening hours, address, contact

Make sure all basic information, such as your business hours, physical address, and contact details, are prominently displayed.

Other relevant info

Ensure you include all other critical information your users need to know about your business.

Working Links

Regularly check all links on your website to ensure they function correctly, either manually or with a link-checking tool like DrLinkChecker.

Basic SEO

Verify that your site implements basic search engine optimization practices to improve visibility in search engines. This includes:

  • Using relevant keywords for your business
  • Logical use of headings and subheadings
  • Avoiding technical issues on your site
  • Meaningful image names and alt text
  • Providing relevant, high-quality content

Loading Times

Optimize your website's loading speed for a fast and efficient user experience. This includes reducing image sizes by converting them to formats like WebP, which significantly reduce file size while maintaining high image quality.

More Advanced

Colors That Match Your Branding

Ensure the colors used on your website align with your brand's identity and aesthetics. If you have a logo or specific in-store color scheme, reflect this branding on your website.

Color Psychology

Use color psychology to influence user behavior and convey the right emotions through your website design. For example:

  • Red, yellow, orange, and bright pink convey urgency.
  • Green, blue, white, and soft pink create a sense of calm.
  • Blue, dark gray, and light gray evoke objectivity.
  • Gold, gold-green, and dark gray suggest luxury and expense.
  • Blue, green, and light gray foster trust.

Standing Out from the Competition

Design your website to stand out from competitors and highlight your unique selling points. If most competitors use bright and colorful websites, consider subtle and professional color palettes. Conversely, if competitors use subdued schemes, consider using vibrant, well-chosen colors to stand out.

Atmosphere Matching Your Target Audience

Create a website atmosphere that aligns with your audience's preferences and expectations. For instance, if you sell comedy shows for children, your website should feel fun and approachable yet professional and trustworthy.

Social Proof

Add testimonials, reviews, and case studies to build credibility and trust with your visitors. Social proof is one of the strongest influences in human psychology, so make sure to use it effectively – but avoid fake reviews!

Custom 404 Page

Create a custom 404 error page ("Page Not Found") that helps users navigate back to the main parts of your site when encountering broken links.

Image Quality

Use high-quality images that are relevant to your content and optimized for fast loading. Low-quality, pixelated images leave a poor impression on your visitors. Remember: A picture is worth a thousand words – use meaningful, inviting images to captivate your audience and leave a great first impression.

Clear Call-to-Actions

Provide clear and compelling call-to-actions (CTAs) that guide users toward desired actions, such as making a purchase, contacting you, or visiting your store.


Let me know if you found this helpful or if there's anything you'd add to the checklist for fellow readers. Thanks for sticking around, and here's to launching your amazing website! Have an awesome day!

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