Types of Brand Name

1. Eponymous

Named after a person or founder.

• Example: Ford Motors (named after Henry Ford), Tesla (after Nikola Tesla), Disney (after Walt Disney).

2. Descriptive

Directly describing the product, service, or characteristic.

• Example: General Motors (motors), Burger King (restaurant serving burgers).

3. Acronymic

Composed of initial letters from multiple words.

• Example: IBM (International Business Machines), KFC (Kentucky Fried Chicken).

4.Suggestive

Suggesting a quality or benefit indirectly.

• Example: Netflix (suggests internet-based movies), Fitbit (suggests fitness tracking).

5. Associative

Evokes symbolic or emotional connections

• Examples:
  • Amazon (evokes vastness, diversity, and abundance).
  • Nike (named after the Greek goddess of victory, suggesting triumph and excellence).
  • Apple (suggests simplicity, friendliness, and innovation).

6. Non-English

• Examples:
  • SAMSUNG: 3 star in korean
  • lego : Play well in denis
  • Zappos: spanis
  • hulu: from chinese proverb

7. Abstract

Invented words without intrinsic meaning

• Rolex
• Kodak