From:
DailyUXWriting
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Scenario: It’s Monday. A user has just gotten into their car to drive to work. They plug their phone into the car and start driving.
Challenge: How would you let the user know there’s a fire happening in a nearby town that is causing road closures? The effect on their commute is unknown, but there is a definite danger if the fire gets closer. How do you communicate this to them? When? Write it.
Headline: 30 characters max
Body: 45 characters max
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Headline: DANGER! Fire nearby!
Body: Showing alternate routes for your safety
Why I chose this:
- Short
- Severe Urgency
- Action-oriented
- Calms the user
- Clear warning for the fire
Conclusion
This is short, calm, and informative, which works well for a user who needs to take quick action without panic. It also provides reassurance that they are not alone in the situation.
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