From:
DailyUXWriting
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Scenario: The user is trying to rent a car using an application but the credit card on file has expired.
Challenge: Write them an error message so that they can correct the problem.
Headline: 30 characters
Body: 45 characters
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Headline: Payment failed: card expired
Body: Update card information
Why I chose this:
- Clarity: The headline immediately communicates the problem—“Payment failed: card expired” is direct and leaves no room for confusion
- Action-Oriented: The “Update card information” body text provides a straightforward next step
- Conciseness: Both the headline and body text are short, enhancing quick readability
- Tone Appropriateness: The tone is neutral and professional
- User-Focused: The message prioritizes the user’s task by pointing them toward resolution
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